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eCommerce – Add to Cart Buttons

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I looked again at the bigger Internet retailers in South Africa. After comparing their social media & search rankings I spent some time researching the different ‘Add to cart’ buttons and surrounding area.

Quick learnings:

  • 6 out of 8 pages are naming the button ‘Add to cart’ while 2 pages call it ‘Add to basket’.
  • 4 pages are making use of orange buttons, other colours in use are black, green, blue and pink.
  • 6 buttons have besides the copy itself an icon for stronger call to action on the button, 2 buttons have only text
  • All pages are offering a ‘add to wishlist’ feature
  • Only 1 page is not using the add to cart area for reiterating USPs or up-selling

But let’s have a more detailed look at the actual buttons:

Kalahari
Notes
- product name and picture visible
- all product prices are labeled with ‘Now:’ instead of ‘Price:’

BidorBuy
Notes
- price is noticeable bigger than the actual button
- stock count

Zando
Notes
- big button
- ‘free shipping’ USP visible
- offline order call to action

Woolworths
Notes
- size selector right next to ‘add to basket’ button
- black & white theme

Kasuwa
Notes
- USPs visible
- sharing functionality

Yuppiechef
Notes
- unique SKU not product name
- quantity selector

Takealot
Notes
- very colourful
- wishlist and add to cart buttons same size
- sharing functionality

Amazon
Notes
- fairly small button
- up-selling feature

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