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eCommerce Players South Africa: Social Media Activity & Search Ranking

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In a little exercise I compared social media and search engine rankings from 5 of the bigger eCommerce companies in South Africa. Numbers were taken on the 24th May 2012 at noon.

I firstly looked at Facebook likes – Woolies has almost 100.000 more likes than the second strongest Zando.
Facebook likes are kind of easy to get if you have the budget – and that reflects in the ranking. The underdog yuppiechef with supposedly the smallest marketing budget ist therefore also at the bottom of the list.

Facebook Likes
woolworths – 160 953
zando.co.za – 64 548
bidorbuy.co.za – 51 445
kalahari.com – 25 162
takealot.com – 16 377
yuppiechef.co.za – 7 302

Woolworths is also far ahead when it comes to Twitter followers.
It seems like takealot is not valuing the social media channel as much as the others – they’re both times second last in the ranking.

Twitter followers
woolworths – 30 054
kalahari.com – 1 687 (3 863 on old account)
yuppiechef.co.za – 4 635
bidorbuy.co.za – 3 117
takealot.com – 1 999
zando.co.za – 1 271

Looks like kalahari and bidorbuy got not only the oldest domains but also the best SEO teams. Or is that a sign that Naspers has some kind of link-farm between all their properties?
Woolworths’, Kalahari’s and bidorbuy’s domains are by the way all around 13 years old.

Incoming Links (Domain wide)
kalahari.com – 221 000
bidorbuy.co.za – 114 000
woolworths – 23 873
takealot.com – 18 118
yuppiechef.co.za – 6 958
zando.co.za – 1 572

Always interesting to see is the ratio between the incoming links and the actual linking domains.

Linking Domains
bidorbuy.co.za – 1 299 (ratio: 88 to 1)
kalahari.com – 1 178 (ratio: 188 to 1)
woolworths – 712 (ratio: 34 to 1)
takealot.com – 422 (ratio: 43 to 1)
yuppiechef.co.za – 257 (ratio: 27 to 1)
zando.co.za – 20 (ratio: 79 to 1)

It’s not really important anymore but still interesting – the Google Page Rank:

Google Page Rank
kalahari.com – 6/10
woolworths – 5/10
takealot.com – 5/10
bidorbuy.co.za – 5/10
yuppiechef.co.za – 4/10
zando.co.za – 3/10

I’ll be very interesting to see how these figures develop over the next months. Reminder is set to do the same in 6 month from now!

4 Comments Join the Conversation

  1. Great post Nils.

    A link farm is defined as any group of web sites that all hyperlink to every other site in the group. Have a look at the Naspers properties here http://naspers.com/internet.php then show me the link farm. I’d like to find it too :)

    Reply

  2. Thanks Michael – I actually got the link-metrics from opensiteexplorer.

    There’s definitely room for improvement – might add more variables in the next overview

    Reply

  3. Pingback: eCommerce – Add to Cart Buttons | Nils Körber

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